{"id":12159,"date":"2021-05-24T20:28:00","date_gmt":"2021-05-24T20:28:00","guid":{"rendered":"https:\/\/usinasite.com.br\/ajuda\/?p=12159"},"modified":"2021-05-25T12:39:06","modified_gmt":"2021-05-25T12:39:06","slug":"por-que-criar-um-chatbot","status":"publish","type":"post","link":"https:\/\/usinasite.com.br\/ajuda\/por-que-criar-um-chatbot\/","title":{"rendered":"Por que criar um chatbot"},"content":{"rendered":"<div class=\"mc-column content-text active-extra-styles active-capital-letter\" data-block-type=\"unstyled\" data-block-weight=\"61\" data-block-id=\"2\">\n<p class=\"content-text__container theme-color-primary-first-letter\" data-track-category=\"Link no Texto\" data-track-links=\"\">Voc\u00ea\u00a0j\u00e1\u00a0percebeu\u00a0que\u00a0a\u00a0tecnologia\u00a0assumiu\u00a0v\u00e1rias\u00a0fun\u00e7\u00f5es\u00a0no\u00a0nosso<br \/>\ndia\u00a0a\u00a0dia?\u00a0No\u00a0ambiente\u00a0corporativo,\u00a0n\u00e3o\u00a0\u00e9\u00a0diferente.\u00a0As\u00a0marcas\u00a0est\u00e3o<br \/>\ncada\u00a0vez\u00a0mais\u00a0pr\u00f3ximas\u00a0do\u00a0consumidor,\u00a0procurando\u00a0por\u00a0ferramentas\u00a0que<br \/>\ntornem\u00a0o\u00a0relacionamento\u00a0e\u00a0a\u00a0comunica\u00e7\u00e3o\u00a0com\u00a0ele\u00a0mais\u00a0efetiva,\u00a0como\u00a0o<br \/>\nuso\u00a0de\u00a0chatbot\u00a0nos\u00a0sites\u00a0e\u00a0aplicativos.<\/p>\n<p>Com\u00a0um\u00a0software\u00a0que\u00a0simula\u00a0uma\u00a0conversa\u00a0pelo\u00a0chat,\u00a0prevendo\u00a0e<br \/>\ndirecionando\u00a0as\u00a0perguntas\u00a0e\u00a0respostas\u00a0do\u00a0usu\u00e1rio,\u00a0voc\u00ea,\u00a0empreendedor,<br \/>\nconsegue\u00a0automatizar\u00a0o\u00a0primeiro\u00a0contato\u00a0do\u00a0consumidor.\u00a0Dessa\u00a0forma,\u00a0\u00e9<br \/>\nposs\u00edvel\u00a0sanar\u00a0as\u00a0d\u00favidas\u00a0mais\u00a0frequentes\u00a0no\u00a0primeiro\u00a0contato,\u00a0sem<br \/>\nprecisar\u00a0encaminhar\u00a0para\u00a0o\u00a0atendimento.<\/p>\n<p>Ficou\u00a0interessado\u00a0em\u00a0entender\u00a0melhor\u00a0o\u00a0que\u00a0\u00e9\u00a0chatbot\u00a0e\u00a0como\u00a0ele\u00a0pode<br \/>\notimizar\u00a0a\u00a0comunica\u00e7\u00e3o\u00a0da\u00a0sua\u00a0marca\u00a0com\u00a0os\u00a0seus\u00a0clientes?\u00a0Ent\u00e3o,<br \/>\ncontinue\u00a0lendo\u00a0este\u00a0conte\u00fado.\u00a0Aqui\u00a0iremos\u00a0explicar\u00a0melhor\u00a0como\u00a0criar\u00a0e<br \/>\nimplementar\u00a0esse\u00a0atendimento\u00a0robotizado.\u00a0Saiba\u00a0mais!<\/p>\n<p><strong>CHATBOT E OUTRAS TEND\u00caNCIAS PARA ACOMPANHAR\u00a0<\/strong><\/p>\n<p>A\u00a0intelig\u00eancia\u00a0artificial\u00a0j\u00e1\u00a0n\u00e3o\u00a0\u00e9\u00a0algo\u00a0do\u00a0futuro,\u00a0a\u00a0prova\u00a0disso\u00a0\u00e9<br \/>\no\u00a0uso\u00a0de\u00a0chatbots.\u00a0Como\u00a0uma\u00a0forma\u00a0de\u00a0se\u00a0comunicar\u00a0cada\u00a0vez\u00a0mais<br \/>\ninclusiva,\u00a0sem\u00a0vi\u00e9s\u00a0de\u00a0g\u00eanero\u00a0ou\u00a0qualquer\u00a0modo\u00a0de\u00a0exclus\u00e3o\u00a0de\u00a0grupos,<br \/>\nessas\u00a0simula\u00e7\u00f5es\u00a0de\u00a0conversas\u00a0reais\u00a0s\u00e3o\u00a0uma\u00a0das\u00a0tend\u00eancias\u00a0para<br \/>\n2021.<\/p>\n<p>Sendo\u00a0poss\u00edvel\u00a0coloc\u00e1-los\u00a0em\u00a0pr\u00e1tica\u00a0em\u00a0conjunto\u00a0com\u00a0o\u00a0Processamento<br \/>\nde\u00a0Linguagem\u00a0Natural,\u00a0voc\u00ea\u00a0pode\u00a0configurar\u00a0o\u00a0rob\u00f4\u00a0para\u00a0que\u00a0ele\u00a0tenha<br \/>\numa\u00a0linguagem\u00a0espec\u00edfica\u00a0que\u00a0condiz\u00a0com\u00a0o\u00a0perfil\u00a0dos\u00a0seus\u00a0clientes.<\/p>\n<p><strong>COMO\u00a0PLANEJAR\u00a0UM\u00a0CHATBOT\u00a0EFICIENTE?<\/strong><\/p>\n<p>Mesmo\u00a0entendendo\u00a0para\u00a0que\u00a0serve\u00a0o\u00a0chatbot,\u00a0ainda\u00a0existem\u00a0d\u00favidas\u00a0sobre<br \/>\ncomo\u00a0\u00e9\u00a0feita\u00a0a\u00a0simula\u00e7\u00e3o.\u00a0Para\u00a0entender\u00a0esse\u00a0processo,\u00a0o\u00a0primeiro<br \/>\npasso\u00a0\u00e9\u00a0compreender\u00a0que\u00a0as\u00a0respostas\u00a0s\u00e3o\u00a0pr\u00e9-programadas,\u00a0ou\u00a0seja,\u00a0o<br \/>\nprograma\u00a0recorre\u00a0a\u00a0uma\u00a0base\u00a0de\u00a0informa\u00e7\u00f5es\u00a0e\u00a0seleciona\u00a0as\u00a0frases\u00a0mais<br \/>\nadequadas para interagir com o usu\u00e1rio. Embora desenvolver um chatbot<br \/>\nn\u00e3o\u00a0seja\u00a0algo\u00a0muito\u00a0complexo,\u00a0\u00e9\u00a0imprescind\u00edvel\u00a0planejar\u00a0cada\u00a0uma\u00a0das<br \/>\netapas\u00a0do\u00a0projeto.<\/p>\n<p><strong>A CRIA\u00c7\u00c3O DE PERSONAS\u00a0<\/strong><\/p>\n<p>A\u00a0constru\u00e7\u00e3o\u00a0de\u00a0um\u00a0chatbot\u00a0come\u00e7a\u00a0por\u00a0sua\u00a0personalidade,\u00a0ou\u00a0seja,\u00a0uma<br \/>\npersona\u00a0para\u00a0representar\u00a0a\u00a0marca.\u00a0Para\u00a0isso,\u00a0imagine\u00a0como\u00a0ele\u00a0vai<br \/>\nconversar\u00a0com\u00a0o\u00a0p\u00fablico,\u00a0se\u00a0ser\u00e1\u00a0engra\u00e7ado\u00a0ou\u00a0se\u00a0usar\u00e1\u00a0emojis,\u00a0por<br \/>\nexemplo.<\/p>\n<p>Com\u00a0as\u00a0informa\u00e7\u00f5es\u00a0reunidas\u00a0sobre\u00a0o\u00a0usu\u00e1rio,\u00a0configure\u00a0o\u00a0chatbot<br \/>\nimaginando\u00a0como\u00a0ele\u00a0ir\u00e1\u00a0se\u00a0comportar\u00a0numa\u00a0conversa,\u00a0se\u00a0a\u00a0intera\u00e7\u00e3o<br \/>\nser\u00e1\u00a0mais\u00a0objetiva\u00a0ou\u00a0complexa\u00a0e\u00a0qual\u00a0linguagem\u00a0ser\u00e1\u00a0usada.\u00a0Tudo\u00a0isso<br \/>\n\u00e9\u00a0importante\u00a0para\u00a0uma\u00a0simula\u00e7\u00e3o\u00a0eficiente\u00a0e\u00a0focada\u00a0em\u00a0proporcionar<br \/>\numa\u00a0experi\u00eancia\u00a0positiva\u00a0ao\u00a0usu\u00e1rio.<\/p>\n<p><strong>A\u00a0ELABORA\u00c7\u00c3O\u00a0DO\u00a0CONTE\u00daDO<\/strong><\/p>\n<p>O\u00a0conte\u00fado\u00a0\u00e9\u00a0um\u00a0fator\u00a0essencial\u00a0para\u00a0entender\u00a0como\u00a0configurar\u00a0o<br \/>\nchatbot\u00a0para\u00a0um\u00a0site\u00a0ou\u00a0aplicativo.\u00a0Mas,\u00a0como\u00a0o\u00a0rob\u00f4\u00a0interage\u00a0com\u00a0o<br \/>\nusu\u00e1rio\u00a0em\u00a0nome\u00a0de\u00a0uma\u00a0marca,\u00a0ele\u00a0precisa\u00a0ser\u00a0\u201ccapacitado\u201d.<\/p>\n<p>O\u00a0conte\u00fado\u00a0\u00e9\u00a0determinante\u00a0para\u00a0que\u00a0o\u00a0assistente\u00a0virtual\u00a0responda\u00a0de<br \/>\nforma\u00a0correta\u00a0e\u00a0estrat\u00e9gica,\u00a0direcionando\u00a0os\u00a0usu\u00e1rios\u00a0a\u00a0informa\u00e7\u00f5es<br \/>\nrelevantes,\u00a0que\u00a0contextualizam\u00a0a\u00a0conversa.\u00a0Portanto,\u00a0crie\u00a0um\u00a0amplo<br \/>\nacervo\u00a0de\u00a0perguntas\u00a0e\u00a0respostas\u00a0para\u00a0abastecer\u00a0o\u00a0programa\u00a0com\u00a0muita<br \/>\ninforma\u00e7\u00e3o.<\/p>\n<p>Conte\u00a0com\u00a0a\u00a0Usina\u00a0Site\u00a0para\u00a0sanar\u00a0suas\u00a0d\u00favidas<\/p>\n<p>N\u00e3o\u00a0deixe\u00a0de\u00a0desenvolver\u00a0o\u00a0seu\u00a0site\u00a0na\u00a0Usina\u00a0Site,\u00a0loja\u00a0virtual\u00a0e<br \/>\nchatbot.<br \/>\nVoc\u00ea\u00a0encontra\u00a0diversos\u00a0conte\u00fados\u00a0para\u00a0tirar\u00a0todas\u00a0as\u00a0suas\u00a0d\u00favidas\u00a0e<br \/>\nentender melhor esse universo.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea\u00a0j\u00e1\u00a0percebeu\u00a0que\u00a0a\u00a0tecnologia\u00a0assumiu\u00a0v\u00e1rias\u00a0fun\u00e7\u00f5es\u00a0no\u00a0nosso<br \/>\ndia\u00a0a\u00a0dia?\u00a0No\u00a0ambiente\u00a0corporativo,\u00a0n\u00e3o\u00a0\u00e9\u00a0diferente.\u00a0As\u00a0marcas\u00a0est\u00e3o<br \/>\ncada\u00a0vez\u00a0mais\u00a0pr\u00f3ximas\u00a0do\u00a0consumidor,\u00a0procurando\u00a0por\u00a0ferramentas\u00a0que<br \/>\ntornem\u00a0o\u00a0relacionamento\u00a0e\u00a0a\u00a0comunica\u00e7\u00e3o\u00a0com\u00a0ele\u00a0mais\u00a0efetiva,\u00a0como\u00a0o<br \/>\nuso\u00a0de\u00a0chatbot\u00a0nos\u00a0sites\u00a0e\u00a0aplicativos.[&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":12162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[134],"tags":[],"_links":{"self":[{"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/posts\/12159"}],"collection":[{"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/comments?post=12159"}],"version-history":[{"count":5,"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/posts\/12159\/revisions"}],"predecessor-version":[{"id":12190,"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/posts\/12159\/revisions\/12190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/media\/12162"}],"wp:attachment":[{"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/media?parent=12159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/categories?post=12159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/usinasite.com.br\/ajuda\/wp-json\/wp\/v2\/tags?post=12159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}